Redefining Office Space: The Interior Design of Forward Group Headquarters by Studio 10
Nestled within the OCT Loft Creative Park in Shenzhen, the transformation of an industrial building into a vibrant office space for a company specializing in outdoor sports marks a significant project by Studio 10.
Meeting Dynamic Needs
The Forward Group sought an office environment that not only resonated with the essence of their sports-related business but also catered to the dynamic requirements of their youthful team. Research revealed a preference for open, unstructured environments akin to parks among employees, prompting the design to prioritize versatile spaces for meetings, receptions, and casual discussions over traditional fixed desks.
Fostering Creativity and Collaboration
The design concept aimed to bridge the gap between interior and exterior spaces, ensuring employees experienced the vitality and openness of outdoor settings upon their return indoors. Drawing inspiration from Shenzhen’s lush vegetation and park-filled landscapes, the office was envisioned as a man-made natural space, with closed office rooms transformed into representations of architectural elements within nature.
Innovative Spatial Layout
Office partitions were strategically organized along the walls, creating a central “outdoor” public green park flanked by areas designated for open-office setups, breakout spaces, and reception areas. This central green zone seamlessly integrated with the surrounding office areas through colonnaded interfaces, providing acoustic privacy while inviting natural light and views indoors.
Curated Indoor Park Experience
The entrance was conceived as a curving path, guiding visitors from traditional corridors into a luminous indoor park setting. Undulating hills covered in sports turf, dotted with gazebos and benches, created a multifunctional terrain reminiscent of outdoor landscapes. Stone pathways connected these functional zones, enhancing the park-like ambiance while adjustable lighting simulated the nuanced shifts of daylight, facilitating a seamless transition from daytime productivity to evening social events.
Conclusion
Studio 10’s innovative approach to the interior design of the Forward Group headquarters not only reflects the company’s ethos but also fosters a conducive environment for creativity, communication, and collaboration. By blurring the boundaries between indoor and outdoor spaces, the office becomes more than just a place of work—it becomes a dynamic and inspirational hub for the company’s vibrant team.
